Effective Banner Ads Design Tips for More Clicks and Sales!
If you’re hoping to direct the traffic to your webstore and boost your sales with lelong banner ads, you must be thinking about how to create a banner ad design that people will want to click on.
In this article, we’ve put together all the information you need to create a successful banner ads design.
1. Keep it simple with the short and precise message content
- Keep content and visuals simple.
- Viewers are probably only going to glance at your banner ad for a second.
- The fewer the words is the easier to capture people’s attention.
- Too much text will consume much longer time to read, makes the banner feel crowded and overwhelming.
2. Choose the right font – Make your text instantly readable
- Use only a few font variations in your banner ad.
- Be sure to use proper font spacing so that the text doesn’t feel crowded.
- Avoid cursive/script fonts, extremely thin font weight.
3. Choose appropriate color
- Colors are subjective and have different associations in different cultures.
- Study your target audience when making your color selections.
- Smaller the color palette will reduce your ads to become too overwhelming.
- Use colors that match your logo, website, or other marketing materials to create your business color consistency.
- Use contrasting font color to ensure viewers are able to read the text in a glance.
Sample color combinations:
4. Include a Call-To-Action (CTA)
- CTAs are the buttons that tell your customers what to do when they look at the banner design.
- Always include a CTA button in your banner design to ensure there is the next step to take.
- Some examples of the CTA that you may use are “Buy Now”, “Shop Now”, “Purchase Now”, “Grab Now”
Last but not least, always remember to include your logo in the banner design. Your logo should be clear and readable, but not too big.
You may follow the steps and sample template below if you are not used to banner design.
Remember the 5 elements in each of your banner design.
Sample tools for banner creation with free sign up:
Start buyingLelong Banner Ads now to direct more traffic to your store and gain more exposure which leads to sales!