Chinese New Year is one of the most happening festivals and also peak sales season in Malaysia. 

In 2020, Chinese New Year will be celebrated on 25th January, which is just less than a month from now. 

Hence, below are some of the tips on how to prepare your store for this coming festive season.

1. Plan your marketing campaign in advance and stock up for at least one month

Always stock up your inventory to ensure sufficient stock quantity before and after the Chinese New Year. This is because most suppliers in China will start to wind down operations for one to two weeks in advance before the Chinese New Year, and it could take up to a month to get the operation back to normal.

Hence, always plan your marketing campaign for Chinese New Year earlier to avoid severe delays due to the halt in production and shipping peak season.

2. Encourage early purchase before courier cut-off date for Chinese New Year

In order to ensure smooth and on-time delivery for Chinese New Year related products, run your campaign earlier and encourage for early purchase due to shipping peak season.

Remember to check for the courier cut-off date to prevent delay in shipment to your customers.

3. Put up vacation mode

If you are not able to attend to your web store during the Chinese New Year, it is always best to put up an announcement to inform the buyers so that they can expect late deliveries.

You may also update your web store banner to clearly display the announcement. Besides, you can set up an auto-reply for your web store emails to notify the buyers that contacted you via email.

To learn more on how to set up an announcement on your web store, read more [here].