Delivery plays an important role in the online shopping experience.

Do you know that your delivery strategy actually covers everything to do with the delivery of your products?

It’s not just about sending out the orders via the couriers, but involves some strategies from how you present the delivery information on your e-commerce store, right down to the product that arrives on the doorstep.

Below are 3 useful delivery strategies that may help to boost your sales:

1. Provide clear information on every product page

Always remember to provide information such as available stock quantity, dispatch time, delivery fees, product information and so on in every product details page. This helps to smooth out/speed up the purchase experience as buyers do not need to spend time on further enquiring sellers about the products before they checkout, and also these information will be useful to gain trust from buyers to purchase from your store.

2. Give offers on delivery

Offers on delivery are one of the most powerful promotional tools you have. With minimal impact on your margins, you may give offers on delivery in order to encourage for more purchases from your store. For instance, offering free delivery or reduce in shipping fee if an order value exceeded a certain amount may encourage for more browsing in your store and hence boost the order value.

3. Gain trust and build good relationship with buyers 

Always deliver your products as promised and ensure the packaging is sturdy enough to protect your products so that the dispatched parcels will arrive in the best possible condition. If anything goes wrong, it is actually a great opportunity to build trust by dealing with the problems. Besides, put some efforts in order to get the next order, for example include a clear call to action into the parcel to ask for the next order. 

Below are some of the great calls to actions to put in a parcel if you have one.

1. a copy of your catalogue 
2. a leaflet featuring your best-selling products 
3. promo code/discount on the next order, or any promotional message 
4. free gift (P.S.  it need not be big or complicated. A coaster, pen, sticker or bookmark can have a big impact)
5. Thank you note such as “Thank You For Shopping With Us”