What Is Flash Sales?

Basically flash sales is a limited time discount campaign that are so popular on today e-commerce and most of the special discount will last from few hours to 1 day depending on the goal. The 3 main goals for flash sales are create impulse buy, increase awareness and also compel buyers to check out other products on your store.

Why You Should Do Flash Sales?

From our previous result, flash sales generated average of 25% increase in successful transaction. Below are 3 reasons why flash deals are so popular today:

1. Create impulsive buying

There are a lot of consumers interested on certain product but do not take immediate action especially for expensive products. Hence, flash sales can always triggered the this group of consumers into making purchase. It is irresistible to buy something with cheaper price further more is only for limited time, consumers will click “buy now” without consider too much with the price and time given.

2. Cross-sell non flash sales products

Flash sales indeed can improve the sales for the limited time discount item but what’s more important is how it can lead people to buy at or at least visit your store. The consumers visited to your flash sales product often will be interested to related products on your store as well, therefore choosing good products and writing good description can encourage consumers to purchase some other non flash sales product from your store.

3. Clear Aging Stock

Keeping aging stock can have negative impact to cash flow and storage limitation and flash sales can be a good place to sell slow moving stock at cheaper price while gaining exposure from it.

How to Join Flash Sales on Lelong?

Lelong constantly running Flash Sales for every big campaign including 20th Anniversary, 10.10, 11.11 and upcoming 12.12. Our Campaign team will email and private message seller the submission details 2-4 weeks before campaign started. Kindly take note on your email and store private message for upcoming 12.12 campaign recruitment to join 12.12 flash sales and more promotion.

Should you have any queries, please do not hesitate to contact us at storesupport@lelong.com.my