Want to improve your sales but do not know how? Here is a step by step guide to teach you  how to maximize store sales and you can even do it yourself.

Having your products appear on the top whether it’s on the homepage or item ranking would be a big concern to seller. It is important to capture buyer’s attention within the first 5 seconds of viewing the page. The more exposure you have, the higher the chances that customer will buy from you. 

Sounds impossible to achieve? We have just the right feature to recommend! iBoost is the most underrated tool that can increase your store exposure.

Your Products Need To Be Searchable

More than 50% of Lelong buyers use search whenever they want to purchase something. Based on our analytics, people who search converts 80% higher than regular visitors that browse.

What this means for you is that as long as you have a relevant product, it make sense to appear to them at the right place and time. Most importantly, price and shipping charges must be attractive and competitive with others. 

So, here is how you can hands on to maximize your store exposure:

How To Appear At The Right Place & Right Time

When is the best time to start? Understand the seasonality of your product

Depending on your store focus and category, certain SKUs might be subjected to seasonality. For instance, as Hari Raya is getting closer, we would expect home & living SKUs to move slightly faster compared to before. The same goes to cars & transport. Generally during festive season you would see many vendors throwing discounts as people tends to change a new car on festive season. Hence, car accessories would be another category to target on. These are trends and insights that you can tap on, and help you to understand when is the best time to start.

Target Keywords

And of course, you can also refer to our keyword section to know more about the recent search behaviour and add them into your product title. Try to search a product on Lelong and see which product will appear on the first few place out of 60 products in a listing page. The more keywords included in your product title, the higher chance your product will appear first in the page.

Our product title allows you to put 70 characters including space, make full use of the space as the keyword is affected by space between words. For example, searching ‘power bank’ and ‘powerbank’ will give you a different result. Not forgetting you can also utilize product subtitle to convey marketing message and promotion. These useful insights will be sharing with you on monthly basis in our blog page.  

Product posting that catch the eyes

What capture the eyes is the first product image that appear in listing. A clear image with clean background makes your product stands out and a branded logo or warranty logo will increase buying confidence. A good product posting includes all the information that a buyer would want to know before they purchase a product. Take note on product Q&A you will know what are the main concern that a buyer ask. Including bilingual product description is important to target different races customer group.

How long should I boost? And how to calculate my budget?

Deciding duration for boost depends on your product type and the competitors that boost on the same keyword. For first time user, it is always better to try out few SKUs with targeted keyword and see what ranking you are in the listing page. Usually, boosted product will appear in the first 3 pages and if there is less competition on the keyword, you can appear on top few listing at the first page. For example, boost a power bank for 10 days with RM1 per day and see whether this budget enables you to rank higher than the existing boosted listings from competitor. If you wish to appear at higher ranking, add in more budget per day after 10 days. 

Boost Now!

It’s easy and you can start doing it today to improve your store sales. Read more: How to feature and boost your product?

 *Highlighted in green are boosted listing.

Should you have any enquiries, contact us here.